let me tell you about
Allison Michels- Fractional CMO
Allison Michels helps high-end brands scale with clarity, story, and strategy. As a Fractional CMO, she partners with established, growth-minded companies to build trusted, premium brands that command attention and drive measurable growth.
For more than 15 years, Allison has been the strategic force behind visionary leaders and global organizations including Coca-Cola, UnitedHealthcare, Accuray, Thrivent, Maxwell Leadership, and Genus PLC. She has trained executives in over 100 countries, advised award-winning businesses, and led launches that turn complexity into clear, profitable growth.
Known for her sharp strategy, creative precision, and contagious energy, Allison doesn’t just build brands that look good; she builds brands that work. Her approach blends consumer psychology, data-driven marketing, and world-class storytelling to help luxury and lifestyle brands grow with confidence and authenticity.
When leaders want a brand that earns trust and stands apart, they call LAUNCH.
